Spending enormous sums on digital advertising on a monthly basis hurts, especially if your shop is not converting that precious traffic. As such, increasing your conversion rates by improving your on-site experience and product discovery should be the number 1 priority to increase your shop revenue in the long term. At the end of the day, investing in a smarter eCommerce search is probably the easiest starting point with the highest ROI. Visitors using your search bar on average have a 2x chance of actually buying an item. As competition is just one click away, you better provide those high-intent visitors with the best possible experience.